Affinity Partnerships ...
Client: Weight Watchers
Working with two of the main Weight Watchers licensees we developed a hard hitting on-pack promotion which rewarded every purchase.
The key to the success of this activity was linking with one of the UK’s major chains of Health Spas which allowed us to provide national coverage for participating consumers thus encouraging participation.
The Spa chain also provided high value prizes for a second tier of the activity.
On-Line
Affinity Partnerships
Product Development
On-pack Activity
Direct Mail
Integrated Activity
New Product Launch
