On-pack Activity ...

Weight Watchers wanted a strong on-pack promotion to boost sales of their yogurts and fromage frais in the face of increased competitor activity.
We devised and implemented a 2-tier joint promotion in conjunction with Avon, the world’s largest cosmetics company.

STAGE 1   An on-pack FREE mail-in offer on selected Avon products.

STAGE 2   A Weight Watchers- sponsored competition, entered via leaflet and distributed by Avon’s doorstep representatives.