Direct Mail ...
Client: Campbell Soups
With a seasonal product like soup, the winter period is key to meeting annual sales targets.
This activity combined direct mail with door to door leaflets.
The design was targeted at mums who were trying to feed families with restricted budgets.
The campaign provided wholesome meal ideas using Campbells soups as a key ingredient, together with a money off coupon to incentivise purchase.
On-Line
Affinity Partnerships
Product Development
On-pack Activity
Direct Mail
Integrated Activity
New Product Launch
