Product Development ...
Client: Yoplait’s Petits Filous
From 1995 and 2015 Petits Filous had a comprehensive program of promotional activity linked to the new mother market that looked in particular to position Petits Filous as a key component in mother’s weaning regime.
As part of this program our UK and China-based teams developed and sourced a range of branded feeding accessories.
The spoon is part of a comprehensive feeding accessories range which TPM developed in China and was part on an on-line shop that TPM Childwise developed and ran for the brand.
On-Line
Affinity Partnerships
Product Development
On-pack Activity
Direct Mail
Integrated Activity
New Product Launch
